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Category Archives: Product Spotlight
Product Spotlight
How Cheap Promotional Products Lets Everyone Know About Your Company?
Leading companies and businesses the world over never underestimate the power of cheap promotional products
Sep
Things Custom Promotional Products Can Do? A Lesson from Experts
How far can your custom promotional products go in marketing your business? Can they really
Sep
A Bottle Opener Can Be Your Strategic Tool for Brand Promotion
A promotional bottle opener is a classic marketing tool—and its ‘classic’ because it works. It’s
Sep
Promotional Pens for Connecting with Your Customers in Australia
Pens are some of the most popular promotional items. Almost all kinds of businesses have
Sep
How You Can Turn Promotional Keyrings into an Effective Advertising Tool
While online and digital marketing is essential for businesses these days, one must not forget
Sep
Personalised Notepads: A Simple Way to Market Any Business
Custom-printed, personalised notepads are exceptional marketing tools that keep your company’s name, brand logo, and
Sep
Promotional Pens: A Signature of Promotion in Australia
Perhaps the most widely used promotional product, personalised pens Australia are a favourite among businesses
Sep
There’s Nothing Wrong with Using Cheap Promotional Pens for Branding
Pens are cheap promotional pens that have the potential to go a long way in
Sep
Personalised Pens Accomplish Branding Goals in Australia
Personalised pens are some of the most used promotional products in Australia. Successful brands and
Sep
Why Every Business Should Have Personalised Notepads
Personalised notepads are very much like company letterheads. They create an impression that your company is
Sep
Five Advantages of Giving Promotional Rings
Can’t decide if promotional keyrings are the perfect choice for your marketing campaign? This information will convince
Sep
Handy Promotional & Personalised Notepads for Branding
TV, print media, online, and radio advertising are among the ways that you can get
Sep

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.