TV, print media, online, and radio advertising are among the ways that you can get your brand out there and make it more recognisable and memorable. However, they could cost a significant amount of money in the run. Choosing traditional yet efficient and cheaper branding methods—like giving personalised promotional notepads—can supplement your advertising methods. Even a notepad that bears your brand can already be helpful in encouraging customer loyalty. Here are the benefits of using promotional and personalised notepads for branding:
- Increase brand recognition – The reputation of your business can be stronger when it can stand out. Promotional products, such as notepads, are practical and can be used and kept for a long time. This way, brand exposure can be more extended, too, for as long as the person owns or sees your notepad. You can improve a customer’s impression of your business by giving a promotional notepad as a freebie, too.
- Gain and retain loyal customers – Promotional notepads can encourage customer retention and Loyalty, as they show the character and personality of your brand. When customers are regularly exposed to your products and name, they are more likely to recall you and associate your brand with the items. Giving a promotional item to customers will make them feel appreciated and valued by your business, too, and when they do, they are more likely to remain loyal and recommend you to other people.
- Save money in the long run – Personalised notepads cost less than other favourite advertising mediums, making them a cost-effective solution if you want to build your brand. They can provide increased brand exposure every time the recipient uses them or gives them away.
- Better than business cards – Promotional notepads can make you stand out from your competition, especially if they represent or are relevant your business. Instead of handing out a business card, you can be creative and give a personalised notepad, which your recipient can find useful in the long run, too.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.