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Category Archives: Industry Specific
Industry Specific
Boosting Business Recall with Budget-Friendly Promotional Products in Australia
In today’s crowded marketplace, getting your brand noticed — and remembered — is more important
Feb
Why Customised Lanyards Are Essential for Corporate Events and Trade Shows
When it comes to corporate events and trade shows, standing out is everything. From first
Jan
Creative Event Ideas Using Personalised Stubby Coolers in Australia
When it comes to memorable events, Australians know that it’s the small details that make
Jan
Sustainable and Eco-Friendly Conference Lanyard Options: Technical Specifications and Market Trends for 2026
As sustainability continues to influence purchasing decisions across Australia, the events and conferencing industry is
Dec
String Theory: Mastering Branding with Promotional Lanyards in Australia
In the world of promotional products, few items have the versatility and impact of promotional
Mar
Maximize Your Brand Exposure with Customized Trade Show Tote Bags
In the bustling world of trade shows and events, standing out from the crowd is
Dec
How Keyring Engraving Can Enhance Your Branding Efforts
In today’s competitive marketplace, businesses are constantly looking for innovative ways to stand out and
Nov
Eco Friendly Drink Bottles: A Smart Choice for Health and Environment
In today’s environmentally conscious world, choosing eco-friendly products has become essential for promoting sustainability while
Nov
Increase Brand Awareness with Custom Promotional Products Brisbane
In today’s competitive market, standing out is crucial for any business aiming to make a
Sep
Making Waves in Perth: Promotional Items That Leave a Lasting Impression
Perth, known for its stunning coastline, vibrant culture, and thriving business community, is a city
Jun
Design Your Dream Mug: Personalised Aussie Style Australia
In the vibrant world of marketing, personalised promotional products have emerged as indispensable tools for
Apr
Adelaide Advantage: Elevate Your Brand with Promotional Products
In the bustling city of Adelaide, where businesses strive to stand out in a competitive
Apr

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.