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Category Archives: Product Spotlight
Product Spotlight
Perth Promotional Merchandise: Top Picks for Local Events & Corporate Gifts
When it comes to making an impact at events, conferences and in the workplace, nothing
Apr
Choosing Personalised Umbrellas for Aussie Events: Design, Quality & Impact
When it comes to standing out at events in Australia, few promotional products deliver the
Apr
Branded, Reusable & Green: Eco Friendly Lunch Bags That Build Your Brand in Australia
In today’s business world, sustainability isn’t just a nice-to-have — it’s a necessity. Customers, staff
Apr
How to Pick the Best Personalised Travel Mugs in Australia: Eco & Style Guide
For Aussies on the go, coffee isn’t just a morning ritual — it’s a daily
Mar
Top Eco-Friendly Promo Items for Australian Businesses That Want to Stand Out
Sustainability is no longer just a buzzword in Australia — it’s a business expectation. More
Mar
Unlock Brand Power: Personalised Notebooks That Resonate Down Under
In an increasingly digital world, there’s still something special about putting pen to paper. Whether
Mar
Wake Up Your Brand Presence with Practical and Stylish Custom Coffee Cups
In Australia, coffee isn’t just a beverage — it’s part of our culture. From the
Mar
How Australian Companies Can Achieve High-Impact Branding Without Overspending
In today’s competitive market, businesses across Australia are under constant pressure to build brand recognition
Mar
Opening More Than Bottles: How Small Accessories Can Make a Big Branding Impact
When it comes to promotional products, it’s often the smallest items that deliver the biggest
Mar
The Power of Personalisation: Turning Functional Items into Meaningful Brand Statements
In today’s crowded market, businesses are always searching for clever ways to stand out. While
Feb
Why Branded Travel Mugs Are the Perfect Marketing Tool for Trade Shows and Giveaways
Trade shows and promotional events offer businesses a valuable opportunity to connect with potential customers,
Feb
Creative Ways to Design Personalised Notebooks That Reflect Personality or Brand
In an increasingly digital world, notebooks remain one of the most useful and versatile everyday
Feb

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.