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Category Archives: Behind the Scenes
Behind the Scenes
How to Choose the Right Material and Attachment for a Customised Lanyard Based on Your Event and Branding Needs
A customised lanyard is one of the most versatile and widely used promotional items for
Dec
Threads & Thrills: Elevate Your Cap Game with Embroidery
In the world of promotional products, custom embroidery on caps stands out as a powerful
Feb
Taking Your Conference to New Heights: The Power of Conference Lanyards in Creating Lasting Impact
Organising a successful conference involves careful planning and attention to detail. From choosing the right
Sep
Questions To Ask Before Hiring Promotional Merchandise Newcastle
When it comes to promoting your business, there’s no better way to do it than
Jun
Top 5 Reasons to Advertise Your Brand with Engraved Pens
Advertising your business using engraved pens may not be a new idea, but it works.
Mar

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.