Advertising your business using engraved pens may not be a new idea, but it works. It’s a classic promotional strategy for a reason. A pen is one of those old-school, super-practical promotional items that are never go out of fashion! People are always happy to get them; after all, one can never have enough pens. If you are looking for your next giveaway, personalised engraved pens are definitely worth considering.
- Pens come in handy in many situations.
Wherever you go and whatever you do, you always run into situations that require a pen ready, from jotting down notes, to signing receipts, to filling out forms. The fact that pens are very useful make them great promotional tools. Just imagine how much exposure your brand gets every time someone uses it!
- Pens are often shared and borrowed.
How many times have you borrowed someone’s pen in your life? You probably lost count. The fact that pens get passed around and shared further increases your brand’s chances of getting more exposure, increasing reach, and building awareness to people.
- They are versatile promotional gifts.
Engraved pens are very versatile. You can hand them out at conventions, meetings, events, or give as corporate gifts to your partners and VIP clients. Some businesses promote themselves by making pens engraved with their names available at their stores. This way, they can help out people who are in need of pens effortlessly advertise their company.
- Engraved pens are beautiful.
Compared to printed pens, engraved pens appear more elegant. There is something about engraved words that make them interesting and appealing to the eyes.
- Engraved pens last longer.
The problem with some printed pens is that their colours fade in time. This isn’t a problem with engraved pens. Through laser engraving, you can ensure that the design is permanent or stays legible for decades.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.