String Theory: Mastering Branding with Promotional Lanyards in Australia
In the world of promotional products, few items have the versatility and impact of promotional lanyards. These simple yet highly functional accessories have evolved beyond their basic utility into powerful branding tools. In Australia, businesses are mastering the art of string theory with Express Promo, turning lanyards into vibrant expressions of their brand identity.
Beyond Basic Functionality
Lanyards were once primarily associated with holding identification badges and keys.
However, their role has expanded dramatically in recent years. Today, they serve as powerful branding assets, helping businesses make a statement and leave a lasting impression.
Express Promo: Your Lanyard Expert
When it comes to promotional lanyards in Australia, Express Promo stands out as a leading expert.
They understand that the key to successful branding lies in attention to detail, quality craftsmanship, and design flexibility. Express Promo offers an array of customisation options, ensuring that your lanyards are tailored to your brand’s unique needs.
Limitless customisation
What sets Express Promo apart is the limitless customisation they offer.
Whether you prefer vibrant full-color sublimation, classic screen printing, or even reflective lanyards for added visibility, Express Promo can make it happen. Their wide range of materials, colors, and attachment options ensures that you can create lanyards that align perfectly with your brand identity.
Events and Conferences
In the world of events and conferences, printed lanyards are essential.
They not only serve as practical ID carriers but also offer valuable real estate for event branding. Express Promo provides event-specific lanyards that can be customized with event names, dates, and themes, creating a cohesive and memorable experience for attendees.
Walking Billboards
Promotional lanyards are like walking billboards for your brand. When your employees, event attendees, or customers wear lanyards bearing your logo or message, they become walking advertisements. It’s an effective and subtle way to increase brand visibility and recognition.
Safety and Security
Lanyards play a vital role in safety and security, especially in workplaces and events. Express Promo offers safety-conscious options such as breakaway lanyards that quickly detach in emergencies. This demonstrates their commitment to both functionality and safety in addition to branding.
Eco-Friendly Choices
For environmentally-conscious consumers, Express Promo offers eco-friendly lanyard options. These lanyards are crafted from sustainable materials, allowing you to promote your brand while minimizing your environmental footprint—a win-win for your brand and the planet.
String Theory in Action
Promotional lanyards are not just accessories; they are an embodiment of your brand’s identity. Express Promo’s dedication to delivering high-quality, customizable lanyards ensures that your brand will stand out in style. With their help, you can weave the principles of string theory into your branding strategy, making a powerful impact in the process.
Join the Lanyard Revolution with Express Promo
Promotional lanyards are gaining traction in Australia as businesses recognize their potential. Express Promo is your trusted partner in turning these everyday items into stylish branding assets. If you’re looking to enhance your brand visibility and create a memorable impression, consider the power of promotional lanyards.
Master string theory with Express Promo, and take your brand’s identity to new heights with promotional lanyards. These versatile accessories are more than just strings; they’re strings of success for your brand.

EXPRESS OFFERS

































Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.