A promotional bottle opener is a classic marketing tool—and its ‘classic’ because it works. It’s not the flashiest thing to give to consumers, but it can do wonders in terms of promoting your brand. Some of the most successful companies in different industries choose this item as part of their marketing campaign, and here are some of the reasons why you should probably do the same.
- They are functional.
Any product that the consumers find to be functional and useful can be an effective marketing tool. Promotional bottle openers are great because they are practical things that people use every day. Aside from opening bottles, they can be handy in many situations, too, such as for opening taped packages, breaking open chestnut shells, and many more.
- They are cost effective.
Promotional bottle openers are extremely affordable regardless of the material used and the level of customisation needed to suit your brand. Thus, bottle openers are cost-effective. They don’t take up much of your marketing budget, but they deliver in terms of results. They can allow you to reach many people at a low cost.
- They are available in a wide variety of styles.
You can choose from a wide range of colours and styles of bottle openers that best suit your brand image. Go ahead and personalise them by printing or engraving logos, your contact information, and more. That way, your promotional bottle opener can stand out from other companies that also use this item for their marketing.
Bottle openers can increase your brand exposure since they can be carried easily anywhere. Every time consumers use them or lend them to their friends; more people get to see your company name. This ultimately builds brand recall and identity.
To make your bottle opener look more attractive, choose quality materials. Better yet, partner with companies that are expert in producing high-quality promotional products.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.