Personalised pens are some of the most used promotional products in Australia. Successful brands and companies continue to print their logos and product names on the metal pens, in particular, even in this digital age. Why pens are considered effective tools for promotion? Should you use this strategy in marketing your products?
They are available in many styles
You can choose the type of pen based on your audience, your brand, or your goal. Styles of personalised pens that are available in Australia include laser engraved slimline, deluxe metal, stylus, snowflake metal, oxford metal, and prestige metal pens.
They look elegant
Gone are the days when promotional pens were highly disposable because they were made using poor-quality materials. Reputable product manufacturers now use hard plastic or metal for the body of the pen. They are elegant, classy, and simply great to look at. People love to carry around pens that look luxurious and expensive.
They can last a long time
Not all pens are created equal. Be sure to choose manufacturers of promotional products that create high-quality pens. The ink should be stable and the body should be well-built. You want your customers to take pride in carrying your pen. After all, the more they use it, the more exposure your name gets and the higher the return on your marketing dollar.
They are available in many colours
It’s easier than ever to order custom pens in your brand colours. You can also choose to use pens in different colours to give your recipients choices.
They are cheap
The most affordable personalised pens in Australia can go as low as 99 cents. Custom product manufacturers even offer pens at lower prices if you purchase more units. Take advantage of these deals by buying more pens for your marketing campaign.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.