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Category Archives: Product Spotlight
Product Spotlight
Threaded Impressions: How Branded Lanyards Define Your Business
In the world of promotional products, few items blend functionality, branding, and versatility as seamlessly
Mar
Boost Your Brand on a Budget: Custom Promotional Pens
When it comes to effective branding strategies that don’t break the bank, custom promotional pens
Mar
More Than Just a Glass: Personalized Beer Glasses that Make a Lasting Impression
When it comes to making a memorable impact, few things compare to the personal touch
Mar
Stand Out from the Crowd: Eye-Catching Promotional Umbrellas for Your Brand
When it comes to making a lasting impression and increasing brand visibility, few promotional items
Feb
Magnetize Your Memories: Personalized Fridge Magnets You’ll Love
In the world of promotional products and personalized keepsakes, few items manage to blend functionality
Feb
Perfect for Any Occasion: Engraved Keyrings for Gifting
When it comes to thoughtful and practical gifts, engraved keyrings from Express Promo stand out
Feb
A Touch of Class: Printed Wine Glasses for a Memorable Toast
When it comes to celebrating special moments and making lasting impressions, few things rival the
Feb
Top Benefits of Using Printed Lanyards for Your Business or Event
When it comes to promoting your business or event, finding an effective and cost-efficient solution
Feb
Stand Out with Stylish Caps with Embroidery for Every Occasion
When it comes to promotional products, custom caps with embroidery are one of the most
Feb
Personalised Fridge Magnets Combining Functionality and Style
When it comes to promotional products, the most effective ones are those that are not
Feb
Practical and Promotional: Umbrellas as Effective Branding Tools
In the world of promotional products, it’s often the practical items that make the most
Jan
Beyond the Tote: Unveiling the Unexpected Uses of Custom Bags
Custom bags have long been a staple in promotional marketing, primarily recognized for their utility
Jan

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.