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Category Archives: Product Spotlight
Product Spotlight
Increase Your Marketing Exposure with Custom-Branded Promotional Umbrellas
When it comes to promotional products that offer maximum visibility and long-lasting impact, custom-branded umbrellas
Apr
From Classic to Modern: The Versatility of Embroidered Caps
Embroidered caps have been a staple in fashion and branding for decades, seamlessly blending style,
Apr
Custom Personalised Notebooks for Business, School, and Beyond
A custom personalised notebook is more than just stationery—it’s a tool for productivity, organisation, and
Apr
High-Quality Printed Lanyards: Tailored to Your Needs
Lanyards are a must-have accessory for businesses, schools, events, and trade shows. Whether used for
Apr
Engraved Keyrings: A Unique Keepsake for Every Occasion
Engraved Keyrings: A Unique Keepsake for Every Occasion Engraved keyrings are the perfect combination of
Apr
Top Reasons Why Personalised Stubby Holders Are Perfect for Gifts
Finding the perfect gift can be a challenge, but personalised stubby holders offer a fun,
Mar
Brave the Elements with Your Brand: Promotional Umbrellas in Australia
When it comes to promoting your brand in Australia, you need promotional items that can
Mar
Caffeinate Your Brand: The Impact of Custom Promotional Mugs on Marketing
In the world of marketing, making a memorable impression is paramount. Businesses constantly seek innovative
Mar
String Theory: Mastering Branding with Promotional Lanyards in Australia
In the world of promotional products, few items have the versatility and impact of promotional
Mar
Cheers to Memories: Personalised Beer Glasses for Every Occasion in Australia
In Australia, sharing a cold beer with friends is more than just a pastime –
Mar
Every Sip, Your Way: Custom Personalised Mugs for Australians
In the bustling world of branding and marketing, finding unique ways to stand out from
Mar
Add a Personal Touch: Personalized Pencils for Unique Gifts
When it comes to gifting, the personal touch can make all the difference. At Express
Mar

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.