Practical and Promotional Umbrellas as Effective Branding Tools
In the world of promotional products, it’s often the practical items that make the most lasting impression. At Express Promo, we understand the value of combining functionality with effective branding. One such item that perfectly embodies this blend is the humble umbrella. Not only does it offer practical utility, but it also serves as a powerful branding tool.
Utility Meets Visibility
Umbrellas are a quintessential part of daily life, particularly in regions with unpredictable weather.
Whether it’s shielding from the sun or providing cover during rainy spells, umbrellas are used by people of all ages and professions. This widespread use makes them an ideal canvas for promotional messages. When customised with your brand’s logo, an umbrella becomes a walking billboard, continuously showcasing your brand to a diverse audience.
Customisation Options
At Express Promo, we offer a variety of customisation options to ensure your branded umbrellas stand out.
From vibrant full-colour prints to sleek, understated designs, you can tailor your umbrellas to fit your brand’s personality. Choose from different styles, including compact, automatic open, and golf umbrellas, to match your target audience’s needs. Whether you prefer a bold, eye-catching design or a more elegant and subtle approach, our team is here to help bring your vision to life.
Durability and Longevity
One of the key benefits of using umbrellas as promotional tools is their durability.
High-quality umbrellas are built to withstand the elements, ensuring that your brand’s message is visible for an extended period. A well-made umbrella not only provides protection but also reflects positively on your brand. It demonstrates a commitment to quality and attention to detail, which can enhance your brand’s image and credibility.
Maximising Brand Exposure
Custom umbrellas are particularly effective in increasing brand exposure.
They are often used in public spaces, during events, and even during daily commutes. Each time your custom umbrella is used, it draws attention and promotes your brand to a broader audience. This consistent exposure helps reinforce your brand’s presence and keeps it top-of-mind for potential customers.
Versatile Promotional Tool
Umbrellas are versatile promotional items suitable for a variety of occasions.
They are perfect for corporate gifts, event giveaways, or as part of a larger marketing campaign. Whether you’re looking to make a memorable impression at a trade show or show appreciation to your employees and clients, customised umbrellas are an excellent choice.
Express Promo’s Expertise
At Express Promo, we are dedicated to providing high-quality promotional products that effectively represent your brand.
Our expertise in customising umbrellas ensures that you receive a product that meets your branding needs and exceeds your expectations. With our commitment to excellence and attention to detail, your branded umbrellas will make a lasting impact.
In summary, custom umbrellas from Express Promo offer a practical yet highly effective way to boost your brand’s visibility. By combining functionality with impactful design, you can create a promotional item that not only serves a useful purpose but also enhances your brand’s presence.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.