
We live in an era where marketing means the world to business.
Major corporations spend millions of dollars every year, trying to market their brand in the best possible ways, whether it be through television advertisements, newspaper ads, billboards, participation in tradeshows and what not.
However, there are also other equally effective, yet more economical, ways of marketing your business – using promotional products. One of the most versatile options that you can rely upon to generate the biggest bang for your buck are personalised keyrings.
Let’s see what makes these personalised keyrings the ideal marketing gift for all occasions.

Affordability
Using personalised keychains happens to be one of the most inexpensive marketing strategies, with companies managing to complete the entire campaign by using just a minute fraction of their budget. There are various online retailers selling different product qualities and price ranges, which effectively means that you can choose the one that offers you the best value for money as per your requirements.

Usability
Keychains are a staple item. Almost everyone will find a good use for the same in their life, whether it be to secure the keys for their office drawer, their home, their car or anything else. Giving away a marketing gift that is actually usable for the receiver will eventually get your efforts more appreciated.

Branding
Considering the fact that keyrings are a high-utility gift, the receiver will be constantly reminded of your business brand and marketing message, whenever he chooses to use the item. This fact alone makes personalised keyrings a highly effective marketing strategy.

Variety
You can choose your marketing gift from a wide variety of sizes, shapes and colours, and creatively display your marketing message across the face of the personalised keyring to generate maximum impact. The market has various options available, each of them equally cost effective and attractive.

Walking Billboard
Keyrings aren’t items that one leaves behind on their work desk. They are actually carried around by users wherever they go. So the next time a receiver whips out the personalised keychain gifted by you to open his car, he will display your brand and marketing message to others around him too – pretty much like a walking billboard!
With so many direct advantages, why would you choose any other option? Make personalised keychains a part of your next marketing campaign to reap maximum benefits from your efforts.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.