Why Lanyards Are Perfect Gift Items
Lanyards are a versatile and practical accessory that is widely used in many different industries. They are commonly worn around the neck to hold identification badges, keys, or other small items that need to be easily accessible. With the ability to be customised and personalised, lanyards can make for the perfect promotional gift item.
Here are some reasons why lanyards are a great choice for your next marketing campaign.
Practicality
Lanyards are practical items that can be used by anyone.
From students to office workers, they are a handy way to keep important items close at hand. They are particularly useful in workplaces where security is important and staff need to display identification cards.
Versatility
Lanyards come in a variety of materials, colours and designs, making them a versatile accessory that can be tailored to suit any branding or marketing campaign. They can be customised with logos, slogans or even contact details, making them a great way to promote your brand.
Durability
Lanyards are designed to be worn daily, so they are made to be durable and long-lasting.
This means that your brand will continue to be seen by the recipient long after the initial promotional event.
Range of Uses
Lanyards can be used for a range of purposes, not just to hold identification badges.
They can be used to hold keys, mobile phones, USB sticks or other small items, making them a versatile accessory that can be used in many different situations.
Cost-effective
Lanyards are a cost-effective promotional gift item.
They are relatively inexpensive to produce in bulk and can be distributed easily, making them an affordable way to promote your brand.
Customisation
With the ability to customise lanyards with your branding or messaging, they become a unique and personalised gift item that is tailored specifically to your brand. This level of customisation creates a connection between your brand and the recipient, helping to promote brand loyalty.
Visibility
Lanyards are worn around the neck, making them a highly visible item.
This means that your branding or messaging will be seen by others, not just the recipient. This increases brand exposure and can help to generate interest in your brand or marketing campaign.
Memorability
Lanyards are a memorable promotional item, particularly when they are customised with your branding or messaging. This level of personalisation creates a lasting impression on the recipient, helping to increase brand awareness and recall.
Conclusion
In conclusion, lanyards are a practical, versatile, durable and cost-effective promotional gift item that can be tailored to suit any branding or marketing campaign. With the ability to customise and personalise, they are a unique and memorable way to promote your brand.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.