Walking Billboards: The Impact of Umbrella Promotional Items on Brand Awareness
In the realm of promotional products, umbrellas stand out as versatile and highly effective tools for boosting brand visibility. More than just functional accessories for shielding against rain and sun, umbrellas serve as walking billboards, showcasing your brand to a wide audience wherever they go. At Express Promo, we recognize the power of umbrella promotional items in enhancing brand awareness and leaving a lasting impression on customers.
Wide Reach
One of the key advantages of umbrella promotional items is their ability to reach a wide audience.
Unlike traditional advertising methods that are confined to specific locations or time frames, umbrellas travel with their owners wherever they go. Whether strolling through city streets, attending outdoor events, or commuting to work, individuals carrying branded umbrellas become mobile ambassadors for your brand, exposing it to potential customers in diverse settings.
High Visibility
Umbrellas offer ample space for branding, allowing your logo, slogan, or message to be prominently displayed.
When opened, umbrellas create a large surface area that can be easily seen from a distance, making them highly visible even in crowded environments. This increased visibility ensures that your brand attracts attention and stands out from the competition, reinforcing brand recognition and recall among consumers.
Practicality and Utility
Umbrellas are practical items that serve a functional purpose, providing protection from the elements on rainy or sunny days.
As such, recipients are more likely to keep and use branded umbrellas, extending the lifespan of your promotional investment. By associating your brand with a useful and appreciated product, you enhance its perceived value and strengthen the positive impression it leaves on customers.
Long-lasting Exposure
Unlike fleeting advertisements that are quickly forgotten, umbrella promotional items offer long-lasting exposure for your brand.
As durable and resilient accessories, umbrellas have a prolonged lifespan, ensuring repeated exposure to your branding over time. Whether used daily or kept on standby for inclement weather, branded umbrellas continue to promote your brand message, creating a lasting impression in the minds of consumers.
Versatility in Branding
Express Promo offers a wide range of umbrella options to suit different branding needs and preferences.
From compact travel umbrellas to large golf umbrellas, we provide customisation options that allow you to showcase your brand in the best light. Choose from a variety of colours, designs, and printing techniques to create umbrella promotional items that align with your brand identity and messaging.
Conclusion
In conclusion, umbrella promotional items are powerful marketing tools that offer unparalleled reach, visibility, and longevity for your brand. By investing in branded umbrellas from Express Promo, you can harness the promotional potential of these walking billboards to boost brand awareness, attract new customers, and leave a lasting impression in the minds of consumers.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.