Promotion and advertising is important in almost every industry. If you are a business owner, you often find yourself thinking about what promotional techniques you can try out for your company. You can’t go wrong with useful giveaways such as promotional keyrings.
One effective way of promoting your business is giving promotional items to potential customers, corporate staff, and clients. Your patrons will surely feel important and appreciated if you thank them with high-quality promotional gifts. When your customers regularly use a product that has your company’s logo and brand name on it, they will identify with the brand and feel an affinity with it. Subconsciously, your brand will be imprinted in the minds of your customers—and this will make them more likely to choose your products and services over those of your competitors. If you choose durable promotional products and they function well, your potential customers will start to regard your brand as a reliable one.
When choosing promotional items, make sure to go for ones that are practical and useful for the customers. Keyrings are among the most commonly used type of products used for promotion. People usually use keys a couple of times a day, making keyrings ideal promotional items. Keyrings are also easy to design, allowing you to add your brand name and logo to them. They are very portable and easy to store, and your brand managers can conveniently give them out to customers at meetings and other events.
When other people see your company’s keyrings, they are also bound to remember your company’s name and product or service line. Keyrings are quite affordable compared to other promotional items—and yet, they are able to effectively increase the public’s awareness of your brand and therefore help increase your profits as well. For your promotional keyrings, go for a supplier that offers free setup, free engraving, and free shipping.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.