
Practical Use Of Customised Lanyard
Customised lanyards are an excellent way to promote your brand, event, or business. These neck straps have become a must-have accessory at trade shows, conferences, and events, making them an essential part of marketing campaigns. Custom lanyards come in various colours, designs, and materials, making them an excellent promotional tool for businesses.
- Express Promo offers a range of customised lanyards to suit your needs, including the 20mm full-colour flat polyester promotional lanyard. Here are some practical uses of customised lanyards.
Brand promotion
Customised lanyards are an excellent way to promote your brand.
They offer a subtle yet effective way to showcase your brand to a large audience. You can have your logo or slogan printed on the lanyard, and people can wear them around their necks. Lanyards are visible, and your brand will be seen by everyone at the event.
Easy identification
Lanyards make it easy to identify people at events.
You can use different colours or designs to differentiate between staff, speakers, attendees, and VIPs. This helps to streamline the event and makes it easier for people to find their way around.
Security
Lanyards can be used as a security measure to ensure that only authorised personnel can access certain areas of the event.
- For example, staff lanyards can grant access to staff-only areas, while VIP lanyards can grant access to exclusive areas.
Convenience
Lanyards are convenient to wear and use.
Attendees can wear them around their necks, keeping their hands free for other things. This makes it easier to carry around event materials like brochures, pamphlets, and business car
Souvenir
Lanyards can be used as a souvenir for attendees.
People can take them home as a reminder of the event, and they can continue to use them in their daily lives. This creates a lasting impression and helps to build brand loyalty.
Conclusion
In conclusion, customised lanyards are a practical and versatile promotional tool that can be used for brand promotion, easy identification, security, convenience, and as a souvenir. Express Promo offers a range of customised lanyards to suit your needs, including the 20mm full-colour flat polyester promotional lanyard.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.