Promoting your business is important to you. It is obvious that you are not going to leave any stone unturned to reach out to your potential customers. However, it is vital that you choose the right form of marketing instead of spending money without carefully considering the best options for your business.
Gifting promotional items to your corporate staff, potential customers and clients is an effective way of promoting your business. A high-quality promotional gift makes the receiver feel valued and appreciated. Also, using a product on a regular basis bearing the logo and brand name will make him identify with the brand and feel connected with it.
Over time, using a product with the brand logo and name will make the brand register subconsciously in the mind of your customer. Then, your potential customers will be more likely to pick your products and services over that of your competitors. If the promotional product works well, your customers will start trusting your brand even before they try out your actual products and services.
It is, therefore, important to invest in promotional items that are useful to the customers. Stationary items, keyrings, T-shirts, bags and coffee mugs are some of the most popular types of products used for branding.
Since a person is bound to use his house keys or car keys multiple times a day, a sturdy keyring can be a great promotional item. It is really easy to design a keyring and add the brand name and logo to it as well. Your executives can easily hand it out to your customers at trade shows, meeting and events.
You can also choose a design or product, such as a bottle opener, and transform it into a multi-purpose item. When others will see this beautiful keyring, they are also bound to register the brand name and logo. These priceless encounters with your promotional products are going to increase brand awareness, brand recognition and consequently, your profits.
By gifting out beautiful and innovative personalised keyrings displaying your brand info, logo and contact information, you are bound to tap into a customer base that you can never even imagine.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.