
Successful businesses usually have huge marketing budgets and can afford expensive advertising campaigns through various electronic and print media.
However, small companies and start-ups cannot afford to pay for costly per minute airtime on television and radio or print ads and billboards in an attempt to put their brand in the memory of their target clients and customers.
They usually have limited funds that are urgently needed to sustain the core business. The best option for them is to look for cost-effective alternatives that can have a major impact.
Giving away promotional items to your clients and customers is a good way to gain positive impression for your company and popularise your brand. Aside from promoting your brand, you may also want to give the product a personalised touch when gifting to your employees. A common corporate gift item is a personalised bottle opener.

Promotional merchandise with a personalised touch boosts the self-esteem of your employees.
Employees feel that they are valued by the company and it inspires them to work hard. Another advantage of personalised gifts such as bottle openers to company staff is that it generates curiosity and interest in your company among potential customers and clients. It drives conversation and spreads awareness about your business and its products and services. When customers and clients see personalised promotional items with company employees, they tend trust your brand because it shows the faith in and of your employees.

Businesses that grow care for their employees and try to show it in a tangible and effective way.
Gifting personalised bottle openers with a touch that reflects their personality or professional traits make them feel more significant to the needs of the company. This makes them feel wanted, appreciated, and creates a sense of loyalty. It also lowers employee attrition. The company experiences fewer costs associated with hiring more staff and satisfied employees produce higher quality work.
It is a widely accepted fact that providing standardised promotional items such as bottle openers to employees, clients, and customers creates a sense of belonging. Gifts to employees, particularly personalised items, create a stronger bond with the organisation. They foster unity, sincerity, and dedication.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.