
When you want to boost the popularity of your brand and products, a promotional campaign can go a long way.
Most traditional promotions revolve around expensive advertising and endorsements. Low-cost alternatives do exist and can be equally powerful. One such promotion can be done by distributing personalised items.
Aside from promoting your company, you may also want to give a personalised touch when giving gifts to your employees. For a service company, such promotional tools can also be a subtle but useful way to reinforce brand image while boosting employee morale.
Distributing personalised bottle openers to your attendants is a good example. You can print personal details like the name of the attendants on the bottle openers. It gives a special touch to the idea of treating someone who is connected to you officially or personally. In this case, the idea is to connect with the attendants who are constantly working with and for you. When they see their personal details printed on these bottle openers it heightens their sense of loyalty and at lets them know that you care about them.

Distributing personalised items like bottle openers can serve more than one purpose.
They serve to promote a company while ensuring a personal touch with the attendants. Attendants will always remember you for that when they see their name engraved or printed on the bottle opener. It might even be a big motivation for them to work more sincerely and put in their best.

Another purpose which can be achieved by giving away such bottle openers is of a purely promotional nature.
For instance, when the attendants of an educational coaching centre receive these bottle openers and go on to show it to their friends and family, the institute’s name and logo are reinforced in their minds.

When printing personalised details on bottle openers, be selective about the type, usage, colour, etc.
For attendants of a small office or seminar, a simple bottle opener will do. But for heavy-duty use like in busy bars, a stronger bottle opener, such as the one made from stainless steel, will be required. Selecting a vibrant colour will have a lasting effect as it catches the eye easily.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.