
In Australia, headwear is such a popular item of clothing both for men and women. No matter what time of the year it may be, branded headwear is always in style and everybody always has a favourite hat or cap that they use every day.
Headwear is such a flexible yet functional piece of clothing that is easy to use. For rainy days, hot summer days, and even bad hair days, headwear has always been popular no matter which age group it may be. Even for the elderly, the moment they head out of the door they always bring a cap or hat with them for all those “just in case” moments.
Because of this, branded headwear is also a crowd favourite when it comes to simple yet effective marketing and promotional tools. Big foodservice brands and retail stores always have their employees don branded headwear as part of their company uniform and it instantly gives their business high impact brand exposure.
Branded Headwear
If you are looking to maximize marketing for your own business, Express Promo is here to help you get started on making your own customised branded headwear. We offer a wide variety of headwear that you can choose from and the selection includes styles that can be used all year long no matter the season.
In finding the perfect branded headwear, you can be on the lookout for the following qualities:
- Practicality and usability. Caps are the go-to option for branded headwear since people are able to use it no matter what weather it may be outside. On the other hand, you can match your headwear style with the business or service that you are offering. If your brand is more in demand during the summer season, sun visors can also be an interesting and fitting choice. For businesses that peak during the colder winter months, beanies and scarves might be a better and more suitable choice.
- Customisation Options. Getting to customise your branded headwear according to your company branding is one way of maximising your chosen promotional items. It makes a world of difference if your branded headwear displays your brand colour as everyone gets to see it immediately. Add your logo or business name right on the front and you have yourself a great looking headwear plus an efficient promotional item that gets to be used for years and years to come.
- Affordability. As these are still hats and caps, branded headwear might be a little expensive to hand out compared to other promotional items, especially when compared to keyholders and stationeries. However, Express Promo can offer you a highly competitive price for that branded headwear you have always wanted for your brand. You even get to save more by ordering more as we offer discounted rates for wholesale volumes, which makes for a wise investment in terms of long term marketing and promotions.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.