Everyday Branding: Custom Fridge Magnets in Australia
In the realm of promotional products, custom fridge magnets hold a unique and everyday appeal. At Express Promo, we understand the power of these tiny yet impactful items in keeping your brand front and centre in the minds of your customers.
Custom fridge magnets offer a practical and constant reminder of your brand’s presence in the homes and offices of your target audience.
They serve as functional tools for holding up important notes, photos, and reminders on the fridge, making them a part of daily life. By placing your logo, slogan, or contact information on a custom fridge magnet, you ensure that your brand remains visible and memorable every time someone reaches for a snack or checks their to-do list.
One of the key benefits of custom fridge magnets is their versatility.
They come in a variety of shapes, sizes, and designs, allowing you to choose the perfect option to complement your brand identity. Whether you opt for a classic rectangle magnet or a novelty shape that reflects your brand’s personality, there’s no shortage of creative possibilities when it comes to custom fridge magnets.
Another advantage of custom fridge magnets is their longevity.
Unlike other promotional items that may be used and discarded, fridge magnets have a long lifespan, often remaining in use for months or even years. This means that your branding message will continue to make an impact long after the initial distribution, providing ongoing exposure for your brand.
Custom fridge magnets also offer a cost-effective solution for brand promotion.
They are relatively inexpensive to produce, making them suitable for businesses of all sizes and budgets. Whether you’re a small startup or a large corporation, custom fridge magnets offer a high return on investment by delivering repeated exposure to your target audience at a minimal cost.
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At Express Promo, we take pride in offering high-quality custom fridge magnets that are designed to make a lasting impression. Our magnets are made from durable materials and feature vibrant printing, ensuring that your branding looks its best. Whether you’re using them as promotional giveaways, mailers, or merchandise for sale, you can trust our custom fridge magnets to represent your brand with professionalism and style.
Conclusion
In conclusion, custom fridge magnets are an effective and versatile tool for everyday branding in Australia. With Express Promo, you can create custom magnets that resonate with your audience and keep your brand top of mind in homes and offices across the country. So why wait? Invest in custom fridge magnets today and watch your brand visibility soar.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.