Embroidery Machine Types & Techniques How Your Logo Comes to Life on a Cap
When it comes to branded caps, embroidery is the go-to choice for a premium, long-lasting finish. Whether you’re creating uniforms, promotional giveaways, or stylish merchandise, embroidered logos provide a sleek and professional look. At Express Promo, we use high-quality embroidery techniques and machines to ensure your brand stands out. But how does your logo go from a digital file to a stitched masterpiece? Let’s dive into the embroidery process and the machines that make it happen!
Types of Embroidery Machines
There are several types of embroidery machines used to create detailed and durable logos on caps. The main types include:
1. Single-Head Embroidery Machines
These machines are ideal for small-batch production or personalised items. They feature a single stitching head, making them perfect for custom designs and intricate embroidery.
2. Multi-Head Embroidery Machines
For larger orders, multi-head embroidery machines are used to stitch multiple caps at once. These machines allow for higher efficiency while maintaining precision and consistency.
3. Flatbed vs. Cylinder Machines
- Flatbed machines are better suited for flat fabrics and garments.
- Cylinder machines, on the other hand, are designed specifically for curved surfaces like caps, ensuring the embroidery sits perfectly on the structured panels.
Key Embroidery Techniques for Caps
Embroidery isn’t just about stitching a logo onto fabric—different techniques can enhance the final look and durability of your design.
1. 3D Puff Embroidery
Want a bold, raised effect? 3D puff embroidery uses foam underneath the stitches to create a stand-out look, making your logo pop off the cap.
2. Satin Stitch Embroidery
For smooth and sleek lettering, the satin stitch is a popular choice. It creates a clean, polished finish that works well on curved surfaces.
3. Fill Stitch Embroidery
This technique is used for larger designs that require full coverage. It provides a solid, textured look that is highly durable.
At Express Promo, we specialise in bringing your logo to life with high-quality embroidery techniques and state-of-the-art machines. Whether you need custom caps for your team, an event, or promotional giveaways, we’ve got you covered. Get in touch today to create embroidered caps that leave a lasting impression!

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.