Customised Tote Bags: How To Select The Right One

As a useful promotional item, customised tote bags have become a popular choice due to their functionality and their affordability. Among all other promo items, customised tote bags actually choose no season and no time within the year for them to be used. These can be brought everywhere and can be used on a daily basis in the house, in the office, and even for simple errands.

Customised Tote Bags

If you are thinking of starting the marketing campaign for your business right now, here are a couple of great tips that can help you select the right customised tote bags for your promotional items from Express Promo.

Get to know your target audience.

When planning for customised tote bags as promotional items, get down to the basics and focus on what the end-user needs or wants. If you are planning to give these out as promo items to customers and clients, take into consideration the demographics. For example, if most of your clients are middle-aged adults then a simple tote for daily errands and common trips to the shops or the supermarket. Younger age groups would enjoy getting customised tote bags that lean towards a more sporty style, like drawstring bags and foldable duffel bags for outdoor activities and for going to the gym. Include these factors when choosing what kind of customised tote bags you would want to create to make the perfect bag that suits your style and your client’s needs.

Use a timeless design to last you a lifetime.

Make sure to have a finalised logo and business name as you design the customised tote bags. As these bags are to be used and enjoyed for years and years to come, your business name and logo should remain to be relevant and identifiable to maximise the brand’s impact. Pick design schemes and themes that are also classic and timeless so that the bag itself will remain stylish and usable even after a year or two.

Different bags for different folks.

Express Promo offers a wide variety of customised tote bags, each suited for different users and different uses. You can match the kind of tote bag that you would want as promotional items with the kind of product or service that you offer. For tote bags that you aim to use as a holder or packaging for products, lightweight tote bags are the best option. But for tote bags that you wish to give out to clients for daily use, the sturdier foldable shopping bags might just be a better choice.

Don’t forget about your team.

Promotional items can also be made for the hardworking staff and team members. Branded tote bags can bring convenience for the team, especially if their work involves a lot of off-site or fieldwork. It can also boost morale as branded totes make for the perfect high-impact display of the company’s brand and name. Make sure to order extras as you would not want to miss out on saving some of the tote bags for yourself and for future team members.