Custom Tote Bags: The Perfect Promotional Product for Eco-Conscious Branding
Custom tote bags have quickly become one of the most popular promotional products for businesses across Australia. Durable, reusable, and stylish, tote bags offer a powerful combination of practicality and branding potential—making them an ideal choice for companies looking to increase visibility in a sustainable way.
Why Choose Custom Tote Bags for Promotion?
1. Highly Practical and Versatile
Tote bags are used in everyday life—whether it’s for grocery shopping, going to the gym, heading to work, or carrying items to the beach. Their wide range of uses means that your brand will be seen again and again, in multiple settings, by a variety of audiences.
2. Eco-Friendly Appeal
With increasing awareness around sustainability, more consumers are actively choosing reusable products. By providing your customers with a custom tote bag, you’re aligning your brand with environmental values and helping reduce reliance on single-use plastic bags.
3. Exceptional Brand Exposure
A tote bag is essentially a walking billboard. With a large print area, your company logo or message is front and centre—making a statement wherever the bag is taken. Whether in busy city streets or weekend farmers markets, tote bags offer unparalleled visibility.
4. Budget-Friendly and Long-Lasting
Compared to other promotional items, tote bags are cost-effective, especially when purchased in bulk. And because they’re designed to last, a one-time investment can offer long-term brand exposure—making them a smart option for businesses of all sizes.
5. Customisation Made Easy
At Express Promo , we offer a wide range of tote bags in various colours, sizes, and materials—including cotton, canvas, and recycled fabrics. You can personalise your order with your business logo, slogan, or custom design using high-quality printing techniques.
In Summary
If you’re searching for a promotional item that’s functional, eco-conscious, and effective for brand awareness, custom tote bags tick all the boxes. Practical for customers, cost-efficient for businesses, and great for the planet—they’re a modern marketing must-have.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.