If you want to increase the public’s awareness of your company, a promotional campaign featuring a useful product will help a lot. In fact, instead of holding promotional campaigns that involve brand endorsements and expensive advertising, you can just choose to distribute promotional items. High-quality promotional items can attract potential customers, boost sales, retain your patrons, and increase brand recognition.
Among the best items that you can use are engraved pens. You may think that they would not do much, but wait until you see their positive effect on your business. A lot of companies use them because they are regarded as one of the most high-yielding marketing and advertising tools. Even big and established companies still rely on these items in their promotional efforts. If there are certain market segments that you want your business to get into, you can use engraved pens instead of business cards and flyers. Pens will give you the advantage of extended exposure since they have longer shelf-life when compared to other promotional items.
Business cards are typically just left in a drawer—or worse, thrown out like other hundreds of paper products. Where as, engraved pens are more likely to be used by people you will hand them out to. These pens can reach homes, offices, schools, hospitals, and other places, and hence help broaden your advertising scope. When you choose this promotional item, you will get to select from a wide range of colours, usage conditions, finish, size, etc. There are also stylish and sophisticated choices such as those with a matte finish.
Engraved pens are convenient to distribute, and you won’t have to worry about your company details wearing off. Undeniably, they will allow you to have a fast and easy way to position your brand and retain existing customers. When looking for a supplier in Australia, go for one that is reputable and offers a wide range of pen types. The best shops offer free engraving and free shipping.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.