Bold and Beautiful: Printed Lanyards Making Waves in Australia
When it comes to making a statement and promoting your brand in style, printed lanyards have emerged as one of the most popular choices in Australia. They’re more than just functional accessories for carrying identification or keys; they’re bold and beautiful tools for making a lasting impression.
In the world of promotional products, printed lanyards are undoubtedly making waves, and Express Promo is at the forefront of this trend.
Lanyards: Beyond Functionality
Lanyards have long been associated with practicality, but in recent years, they’ve evolved into fashion-forward accessories with a marketing twist. They offer a unique canvas for branding, allowing businesses to showcase their logos, slogans, or custom designs in a visually striking way.
Express Promo: Your Lanyard Partner
Express Promo understands the power of a well-designed lanyard.
They have harnessed this potential, offering Australians a wide range of options to transform an everyday item into a branding tool that gets noticed. What sets Express Promo apart is their commitment to quality, design flexibility, and attention to detail.
Customisation Without Limits
One of the key reasons for the surge in popularity of printed lanyards is the ability to customise them without limits.
Express Promo offers a plethora of choices, from different materials and colors to various attachment options and print techniques. Whether you’re looking for vibrant full-color sublimation, sleek screen printing, or even reflective lanyards for added visibility, Express Promo has you covered.
Safety and Security
Lanyards are not only about branding; they also play a crucial role in safety and security.
Express Promo offers safety-conscious options like breakaway lanyards that quickly detach in emergency situations. This demonstrates how functionality and safety can coexist with branding.
A Walking Advertisement
Lanyards serve a dual purpose as both functional accessories and walking advertisements.
When your employees, event attendees, or customers wear lanyards featuring your logo or message, they become brand ambassadors. It’s an ingenious way to increase brand visibility effortlessly.
Events and Conferences
Printed lanyards have become an integral part of events and conferences.
They not only serve as handy ID carriers but also provide an excellent opportunity for event branding. Express Promo offers event-specific lanyards that can be customised with event names, dates, and themes. It’s a simple yet effective way to create a cohesive and memorable event experience.
Eco-Friendly Choices
For environmentally-conscious consumers, Express Promo provides eco-friendly lanyard options. These lanyards are made from sustainable materials, allowing you to promote your brand while minimizing your environmental footprint.
Bold Statements, Beautiful Results
Printed lanyards are more than just accessories; they’re a bold statement of your brand’s identity. Express Promo’s commitment to delivering high-quality, vibrant, and customised lanyards ensures that your brand will stand out in style.
Join the Wave with Express Promo
As printed lanyards continue to gain momentum in Australia, Express Promo remains dedicated to helping businesses and organizations make a lasting impression. From trade shows and conferences to everyday office use, these branded accessories are versatile tools for brand promotion.
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If you’re looking to enhance your brand visibility and leave a memorable mark, consider the bold and beautiful world of printed lanyards. Express Promo is your trusted partner in turning functional accessories into stylish branding assets that are making waves in Australia. It’s time to harness the power of printed lanyards and elevate your brand’s presence.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.