Benefits Of Using Branded Lanyards
Branded lanyards are popular promotional items that are used by businesses of all sizes and types. They are versatile, practical, and cost-effective marketing tools that can help promote brand awareness, build customer loyalty, and increase sales.
Here are some of the benefits of using branded lanyards for your business.
Brand Visibility
Branded lanyards are an effective way to increase your brand visibility.
They are worn around the neck or wrist, making them highly visible to others. Whether you’re at a trade show, conference, or networking event, your branded lanyards will attract attention and help promote your brand.
Practicality
Lanyards are practical items that people use every day.
They are perfect for holding keys, ID badges, and access cards. By providing your customers, employees, or partners with a branded lanyard, you’re giving them a practical item that they can use regularly. This ensures that your brand is always in front of them.
Cost-effective
Branded lanyards are an affordable marketing tool that can help you reach a wider audience without breaking the bank.
They are easy to produce, and the cost per unit decreases as the quantity increases. This makes them an ideal option for businesses that are looking for cost-effective ways to promote their brand.
Customisable
Lanyards are highly customisable.
- You can choose from a wide range of colours, materials, and attachments to create a design that reflects your brand.
- You can also add your logo, tagline, or message to the lanyard, making it a unique item that represents your business.
Build Customer Loyalty
Branded lanyards can help you build customer loyalty.
By providing your customers with a branded lanyard, you’re showing them that you appreciate their business and value their support.
This can help build a positive relationship with your customers, which can lead to increased loyalty and repeat business.
Versatility
Branded lanyards are versatile items that can be used in a variety of settings.
They are ideal for conferences, trade shows, and networking events.
They can also be used in the workplace, schools, and other organisations.
This versatility makes them a useful item that can be used by a wide range of people.
Conclusion
In conclusion, branded lanyards are an effective marketing tool that can help promote your brand and increase your visibility.
They are versatile, cost-effective, and highly customisable, making them an ideal option for businesses of all sizes and types.
If you’re looking for a practical and effective way to promote your brand, consider using branded lanyards from Express Promo.
With a wide range of colours, materials, and attachments to choose from, you can create a unique design that reflects your brand and helps you stand out from the competition.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.