
Custom branded merchandise is an effective way of getting the word out for any brand, company, or business. Especially for newly opened businesses, custom branded merchandise can pave the way to get more eyes and ears looking and listening to what you and your company has gone to say and offer.Â
As there are hundreds of competitors in the market today, both online and in the real world, custom branded merchandise can help in expanding your brand exposure and brand awareness. From social media giveaways to corporate holiday presents, custom branded merchandise is your best bet for effective, efficient, and affordable marketing.
Custom Branded Merchandise
To jumpstart your marketing plan, here are 5 simple yet effective custom branded merchandise ideas from Express Promo that you can try out for your business or company today.
PENS
Be it in the office, at school, or even at home, pens are always a must-have no matter what age, gender, or field you are in. Giving out custom branded merchandise such as the handy pen offers your clients and prospective customers a great chance to get to know your brand while also getting a useful tool at the same time. At Express Promo, we offer a wide variety of customised pens that range in different styles, kinds, uses, and even prices. What makes customised pens a great custom branded merchandise to give out to your loyal customers is that they can be used in different places and at different times of the day. The pen’s convenience makes it a highly used branded merchandise that can be brought from home to office or placed inside a purse or pockets. The more times that it is used, the more times does your brand or your company logo gets seen.
NOTEPADS
Handy and useful, customised notepads have been such convenient custom branded merchandise for decades. From sticky post notes to lined notepads, it is one of the most popular merchandise for office and retail settings as it provides the clients with so much utility at a fraction of the cost. Imagine the amount of exposure your company name and logo gets when it is displayed on a notepad right beside the reception or at a regular office desk. A simple note may be handed on to another person and that person gets to see the message written on the note as well as your business details. Notepads can last you for years and years and these are also highly effective as holiday presents or as part of corporate giveaways.
CAPS
The easiest headwear to be made into custom branded merchandise is the handy cap. With a single print or embroider of the company logo or the business name right at the front, your cap instantly becomes an effective marketing tool that gets the brand out. It is best to give out these caps as giveaways for a small local contest or as a thank you gift for loyal customers and repeat clients of your business during your first year. Also, custom branded merchandise like these caps can be made part of the team’s uniform to create a sense of belonging and unity within the company.
TOTE BAGS
One of the most popular and bestselling custom branded merchandise right now is the trusty tote bag. It is now a must for everyone to carry a shopping bag as they head to the shops and so custom tote bags are making quite a buzz for marketing businesses. With the wide variety of tote bags available, there is sure to be one that is perfect for you and your business right here at Express Promo. You can hand these out as part of your product packaging upon delivery or you can also give your valued customers a branded tote bag for them to use in their daily errands.
MUGS
In any office, mugs and other drinkware are always an important part of the working desk. As custom branded merchandise, mugs are always in demand and are easy to give out to friends, family, and business associates. Get your company logo printed onto a ceramic mug and have it displayed right at the office pantry or even give some out to your favourite clients for that added personal touch. Create a mini gift hamper and fill the mug with small desk accessories and stationery to create the perfect holiday giveaways for clients and employees featuring great custom branded merchandise from Express Promo.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.