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The Future of Personalisation: Smart Tech Meets Keyring Engraving
In today’s world of innovation and individuality, personalisation has become more than just a trend
May
Personalised Pencils: Combining Functionality with Customised Aesthetic Appeal
In an age of touchscreens and digital devices, some tools never lose their charm —
May
How Personalised Tote Bags Are Becoming the Go-To Gift for Every Occasion
In recent years, personalised tote bags have taken centre stage as one of Australia’s most
May
Sustainable Sunglasses: A Fusion of Green Engineering and Fashion Aesthetics
In Australia, where sunshine is abundant and outdoor lifestyles are a way of life, sunglasses
May
Branded Promotional Merchandise: Balancing Cost-Efficiency with Premium Quality
In today’s competitive marketplace, every dollar spent on marketing needs to deliver value. Businesses want
May
Stick with Me: Why Personalised Fridge Magnets Are a Must-Have Keepsake
In a world filled with fast-moving digital marketing, it’s often the simplest ideas that have
May
From Harbour to Hands: Get Your Brand Noticed with Promotional Products in Sydney
Sydney’s dynamic business scene is alive with competition — from bustling offices in the CBD
May
Future Trends in USB Drive Promotional Products: Encryption, Design, and Innovation
Future Trends in USB Drive Promotional Products: Encryption, Design, and Innovation In the fast-moving digital
May
Smart Swag: Custom Promotional Products That Build Brand Loyalty in Australia
In today’s competitive marketplace, businesses need more than just great services or products to stand
Apr
Personalised Beer Glasses in Australia: Raise Your Brand with Every Toast
There’s nothing more iconic than raising a glass at the end of a long day,
Apr
Why Engraved Pens Are Australia’s Most Memorable Promotional Tool
In the crowded world of promotional products, few items combine elegance, practicality, and lasting impact
Apr
Best Value Cheap Promotional Products for Aussie Events & Trade Shows
When it comes to getting your brand noticed, you don’t have to spend a fortune.
Apr

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.