Online marketing tools may have gained popularity in the recent years, but promotional products in Australia continue to be very much relevant. Used wisely, they can effectively improve awareness about your brand and ultimately help your business become more profitable.
But first, what do you mean by brand awareness? It refers to the extent to which customers are able to recognise and recall a brand or business under different situations or conditions. Brand awareness significantly influences a buyer’s decision-making. For this reason, companies are using various strategies to increase brand awareness.
How can you use promotional products to increase awareness about your business?
Studies show that consumers are able to better recognise the businesses that give them promotional products. Another remarkable finding that researchers discovered is that these recipients are more likely to do business with the said company. Giving away business cards is one thing, but giving away promotional products in Australia is on another level. If you want your consumers to have something that they can easily remember you by, invest in promotional gifts!
Constant and consistent brand exposure
The best promotional products in Australia are often the most basic or practical ones. Examples include pens, notepads, mugs, and other drinkware. Why? Because they are used regularly. Thus, they can keep your business in front of consumers’ eyes constantly.
Studies also show that recipients of promotional products often keep them for a year; sometimes, even longer. This will depend on the utility and quality of the promotional gifts. The longer your recipients use your gift, the more they are reminded about your company.
Digital ads can increase brand impressions quickly. But that doesn’t automatically mean that people who saw the ads are amazed or enticed to engage with the brand. A lot of digital ads today are obtrusive. They are annoying as they are everywhere. People are tired of seeing them all the time when browsing the internet or watching videos.
This is where promotional products in Australia shine brighter. They serve as subtle reminders. Unlike online ads, they don’t interrupt. In fact, they make the user’s life easier because of their utility.