Hang Your Brand High: Exploring the Power of Promotional Lanyards in Australian Market
In the bustling landscape of promotional items, the unassuming lanyard has emerged as an unsung hero. These versatile accessories have transcended their utilitarian use, becoming an essential tool for brand promotion across the Australian market. Express Promo stands at the forefront, offering an extensive range of customizable lanyards that revolutionize brand visibility strategies.
Lanyards have evolved beyond simple ID holders, transforming into mobile advertising billboards draped around necks. Express Promo recognizes their potential and offers a diverse array of lanyards to meet various branding needs.
The strength of these promotional lanyards lies in their versatility.
From durable polyester to sleek nylon, Express Promo presents an assortment of materials, colors, and styles to cater to diverse preferences and purposes. Whether in corporate settings or at events, these lanyards serve as potent canvases, effectively showcasing a brand’s logo or message.
Express Promo’s commitment to quality ensures these lanyards are more than just accessories; they represent a brand’s commitment to excellence.
The meticulous printing and resilient materials transform these products into more than just promotional tools they embody professionalism and attention to detail.
In a dynamic market like Australia, networking holds immense significance. Lanyards from Express Promo become invaluable assets at trade shows, conferences, or corporate gatherings.
They act as conversation starters, fostering brand recognition, and facilitating engagement with potential clients or partners.
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Moreover, Express Promo’s dedication to customer satisfaction is evident in their user-friendly ordering process and attentive customer service. This streamlined approach empowers businesses to personalize and acquire their desired lanyards efficiently and promptly.
The impact of these promotional lanyards extends beyond branding they foster a sense of unity and belonging, especially when uniformly used in organizations or events. Express Promo’s lanyards are not just accessories; they weave a sense of connection among wearers, promoting a feeling of inclusion and camaraderie.
As a driving force in the promotional products realm, Express Promo’s range of lanyards transcends mere utility, offering businesses a platform to display their brand with pride.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.