Personalised promotional items have a huge impact on creating awareness and visibility for your brand or product. This is the primary reason why some of the most successful Australian businesses and companies invest on promo items such as personalised pens for their marketing campaigns and events.
Custom personalised pens are a simple yet effective means of promoting your brand without breaking the bank. They give you a subtle way of reminding people about your company. What’s more, pens give you long term exposure and visibility as these practical promo items are used for several months. They can even be passed on to other clients and customers. Each pen essentially serves as a calling card that showcases your logo, company name, and even your contact details for maximum exposure.
Personalised pens have the benefit of being compact. They are easy to manufacture and distribute. They can be mass produced with a consistent quality and at a very low cost. You can order large batch runs for events or promotions and conventions, or for just keeping in stock for future use. They can be easily stored with minimal loss from spoilage or damage, so you can put in large batch orders at a time.
Customised designs can be implemented by online suppliers that specialise in custom giveaways and promotional items. They can even assist in coming up with a unique piece that is suitable for your marketing strategy. You can select from a catalogue of existing designs or submit your own ideas for development into an actual product. Most reputable suppliers will offer design and mock-up services to help you visualise your items before committing them to full production. This ensures that you get the quality of product that you need.
The nice thing about engaging with a marketing company that specialises in promo items is that they can save your designs for easy retrieval should you need additional runs of the same item. Be sure to work with a reputable online promo item supplier for low cost, high impact marketing materials and promotional items.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.