There is no denying that custom promotional giveaways add value to your business and help you connect with your clients and customers. Picking the right products to help showcase your brand is crucial if you want to send the right message and highlight what your company is all about. Here are the top 3 custom promotional products available to help push your brand out to your market.
- Custom lanyards offer an opportunity to create a sense of brand loyalty, especially for your employees. A well-executed design can also help develop a sense of company pride and make your employees proud to wear your company colours. Custom lanyards can likewise give your company a solid identity and uniformity among your workers. It doesn’t take a lot of money to buy custom screen-printed lanyards in colours that match your logo.
- Another way to make your brand stand out is to use custom printed or laser engraved prestige pens. Made with metal barrels and custom laser, engraved with your company name or contact details or other designs, they make for premium brand products that will definitely give your clients a perception of elegance and professionalism. They can also make for great giveaways to preferred clients or customers or as premium gift items.
- A great way to add value to your business is by putting together a whole suite of items together as an official business kit. This can include branded pens, a keychain perhaps, and branded memo pads with your company logo, address, website, and contact details. These kits can also be very cost effective as some promotional products suppliers give really good value offers when you get these product combos at certain quantities and makes for a great way to add premium value for your business.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.