
Branded lanyards are popular branded merchandise that hold a lot of function in today’s modern world. These have become a must-have for students, office workers, and even for the average person. It is functional and easy to customise while being affordable and effective as a promotional product for business owners.
Branded Lanyards
Especially for newly opened businesses and young entrepreneurs, promotional products can help in building brand awareness and boosting brand impact during the early stages. With branded lanyards, you get different practical uses that can help you make the most out of your promotional items. Check out these different uses for a branded lanyard from Express Promo:
Branded lanyards to hold identification cards.
The simplest and original use of a lanyard is supposed to be as an ID holder. Not only for students in school, but branded lanyards can also be used by employees in offices, establishments, and even for fieldwork passes. It can also include seasonal uses such as getting branded lanyards for corporate events and company seminars, which could make for the perfect souvenir as well for attendees and guests. Gate passes and special identification tags can also use branded lanyards to make them easy to spot even from afar and to make it easy to put on and off whenever needed.
Branded lanyards as keychains or key accessories.
To keep tabs on keys, branded lanyards can be made into a highly dependable keyholder or keyring accessory. It gives the small keys a huge attachment that allows them to be spotted immediately when tossed inside a bag or purse and it also can be worn over the neck for ease and convenience. For important keys in the workplace, such as the vault or the finance department office, keeping keys tied with a lanyard can be a great idea. Everyone in the office gets to see the keys within a single glance, especially if you pick a bring colour for the branded lanyard to suit the company’s branding. It also allows you to carry keys hands-free without the risk of falling out of your pocket or leaving them on the doorknob itself.
Branded lanyards as part of deliverables.
As you hand over your product to your client, having a branded lanyard attached to it gives it that extra edge. For example, USB thumb drives can be attached with a branded lanyard when giving it over to clients or another business associate. It increases brand awareness and your client will also be happy to see such a professional-looking deliverable without costing you an arm and a leg. When used, the USB thumb drive can be passed on from one employee to another or from one office department to another with your branded lanyard displayed for everyone to see and use. Other deliverables can also be given out with a branded lanyard attached to them such as special whistles for referees, pulse oximeters for health care workers, and even pens and other easy-to-reach hand tools.Â
Check out Express Promo to learn all about branded lanyards and other branded promotional products that can help your business and brand get the attention and recognition it deserves.

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Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.