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Product Spotlight, Promotional Products
How Personalised Notepads Are Beneficial In Marketing
How Personalised Notepads Are Beneficial In Marketing
Personalised notepads have been a staple in the world of promotional products for many years. And it’s no surprise why: they’re incredibly versatile, useful, and can help build brand awareness in a cost-effective way.
In this article, we’ll explore the benefits of personalised notepads and why they should be a part of your marketing strategy.
Firstly, let’s talk about the practical uses of notepads.
They are perfect for taking quick notes during a meeting, making a to-do list, jotting down a phone number, or writing a reminder. The practicality of notepads means that they will be used frequently by your target audience, providing an opportunity for your brand to remain top of mind.
Furthermore, notepads are incredibly versatile in terms of design.
They can be personalised with your company’s logo, slogan, or even a message that resonates with your target audience. This versatility allows notepads to be used in various promotional campaigns, such as trade shows, conferences, or as part of a direct mail campaign.
Another benefit of personalised notepads is that they have a long lifespan.
Unlike other promotional products that may get thrown away after a short period, notepads can be used for weeks, if not months. This extended lifespan means that your brand will continue to be seen by your target audience, increasing brand awareness and recognition.
In addition, personalised notepads are relatively inexpensive to produce, making them a cost-effective marketing tool.
They can be produced in bulk, allowing you to distribute them widely without breaking the bank. This makes them a great option for small businesses or organisations with limited marketing budgets.
It’s also worth noting that personalised notepads can be eco-friendly. By using recycled paper or environmentally friendly materials, you can demonstrate your company’s commitment to sustainability while still promoting your brand. This eco-friendly approach can be a selling point for many customers who are increasingly conscious of their impact on the environment.
Personalised notepads are also an excellent way to showcase your company’s creativity.
You can experiment with different colours, sizes, and layouts to create a unique design that reflects your brand’s personality. By creating a distinctive notepad design, you can stand out from your competitors and make a lasting impression on your target audience.
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At Express Promo, we offer a wide range of personalised notepads to suit different business needs. Our notepads come in a variety of sizes, from pocket-sized to A4, and can be customised with your company’s logo or design. We also offer a range of paper types, including recycled paper, to ensure that your company is environmentally responsible.
Conclusion
In conclusion, personalised notepads are a highly practical and versatile promotional product that should be a part of every business’s marketing strategy. They offer long-lasting brand exposure, are cost-effective, and can be designed to reflect your company’s personality. At Express Promo, we can help you create high-quality personalised notepads that will make a lasting impression on your target audience. Contact us today to get started.
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Pad printing uses a silicone pad to transfer an image to a product from a laser etched printing plate. It is one of the most popular and affordable ways of branding promotional products due to its ability to reproduce images on uneven or curved products and print multiple colours in a single pass.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Imitation etch is a special pad printing ink used for producing an etch like effect on glass products.
Sublimation print is used for branding products that have a special coating on them or fabrics suitable for the sublimation process. A transfer is produced by printing sublimation ink onto transfer paper and then heat pressing it onto the product.
Debossing is produced by pressing a hot engraved metal plate into the surface of a product with a lot of pressure. This produces a permanent image below the surface of the product. Some products offer thermo debossing, which creates a stunning two-tone finish.
Direct to product rotary digital printing involves the transfer of UV ink directly from inkjet print heads and can be used to produce both spot colour and full colour branding.
This production method is used for printing media such as paper, vinyl and magnetic material used in the manufacture of labels, badges and fridge magnets etc.
Resin coated finish is produced by printing the artwork onto a vinyl material with strong adhesive on the reverse. The branded area is coated with a crystal clear resin which is allowed to dry. Once dry, the finished decal is applied to the product and the adhesive forms a permanent bond.
This production method is a CMYK digital branding process designed specifically for silicone surfaces.
Screen printing is achieved by forcing ink through a fine mesh screen with a squeegee onto the product and is ideal for branding flat or cylindrical objects.
Direct to product digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both spot colour and full colour branding on flat or slightly curved surfaces.
Colourflex transfers are a CMYK+W digital print process, used for branding apparel and fabrics.
Digital transfers are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto the product.