Product Spotlight
How A Personalised Pen Is A Great Way to Strengthen a Business Relationship
When it comes to business relationship management, enterprise owners look for effective, affordable and out-of-the-box ideas to convey gratitude and appreciation to clients, employees, suppliers, vendors, and partners.
The usual ‘Thank-You E-Mails’ and ‘Birthday Cards’ don’t speak of personal attention and their impact usually gets lost once the email is closed or the card is kept aside. Personalised pens, however, can create wonders for strengthening business relationships, effectively conveying your message of appreciation and providing utility to the receiver. So, he/she remembers you every time the pen is used.
Still not sure if promotional pens are the right gift choice for your associates?
Let’s look at how personalised pens are great way to strengthen a business relationship.
1. Utility
Pens are perhaps the most extensively used office supply across the globe, second to paper. Thus, choosing this item as a gift to strengthen business relationships is a good idea. Depending on the budget that your organisation sets apart for business relationship management, you can choose to buy personalised pens from renowned brands to ensure quality. Customisation on pens can be done through pad printing, screenprinting, Full colour Uv printing, resin doming or engraving (possible only when the pen body material is suitable), etc. It rings a positive bell when your company gives away personalised pens, as the receiver knows that it is going to be of good use to him.
2. Affordability
Pens are a cost-effective gift. When ordered in bulk, good quality pens can be bought at unbelievable prices. Customisation itself does not cost much, which means your promotional needs can be fulfilled well within the allocated budget. Market research shows that on an average, getting a batch of a hundred engraved metal pens customised should can cost around $200, however if you look in the right places you can sometimes find 100 high quality metal pens for $99. That comes down to less than a dollar per pen, which isn’t a bad deal at all. Saving expenses on the marketing front would enable you to channelise funds where they are needed most.
3. Marketing
Since pens are used very frequently in office work, giving out pens with your branding on them helps to achieve more visibility for your brand. Each time the pen is used, it is a reminder of your organisation and all the other thoughts related to it. It helps promote the brand image, since the logo or the personalised engraving on the pen will be spreading the fame of your company. Using these pens also works as a constant reminders of your brand to your clients and partners.
4. Convenience
If you have ever received a bulky memento at a conference, you would know the pain of having to maintain it for the rest of your life. Even the hosts would know the difficulty in keeping them preserved and undamaged. With a personalised pen, this issue would not arise at all. They are easy to select, easy to customise and store. They don’t take up much space and can be handled/transported at will. They are something that the receivers would like to retain without having to worry about the maintenance and upkeep. Just save everyone the trouble and get a personalised pen. It casts a positive impression on the receiver.
On a conclusive note, pens are a professional and prudent choice to opt for personalisation and business brand marketing. They work well and find favour on both sides of a business deal. Get yours today!
About The Company
Express Promo, a unique venture by the Creative Sensations Group, is a popular online store for premium quality custom branded merchandise for promotional events. The company offers a wide variety of promotional items including personalised pens, keyrings, drinkware, stationary, totes, caps/hats and more at factory direct prices, thereby making sure that clients get high returns on their marketing expenditure.
