Categories : Product Spotlight
This audience may be its customers, prospective clients, investors or shareholders. Intelligent marketing strategies and creative brand building exercises required to sustain the organisation’s business model must be complemented by brand building and promotional activities that are simple and yet highly effective.
This would help the firm create an image, build it up and make it well-known in the market.
In addition to using business cards, using personalised key rings is a creative way to highlight the contact information of a business or a professional working for that company. Whenever a professional working for a firm comes across a prospective client, he or she can simply use a personalised key ring as a token of appreciation. The prospective client will be more than willing to gain better knowledge about the company and understand what it can offer him / her. A personalised key ring is a tangible, branded product which always carries the company logo and in certain cases the contact information which reminds the prospective client about the business every time he or she uses the key ring.
One can also consider using personalised key rings as an effective marketing instrument during trade shows and events. This initiative would be great for one’s business as it will facilitate repeated brand exposure during a short time. Also, personalised key rings are usually one of the most coveted branded promotional products which the customers like to keep with them for a longer duration. This increases the chances of the potential customers coming back to do more business with the company as the key rings act as a useful reminder of the business’ strong market presence and brand identity.
Personalised key rings are small investments but if used consistently, can do a lot of good to the organisation by passing on its information to a larger audience who might not have otherwise heard of the company’s name.