Published : 19/12/2016 15:42:18
Categories : Product Spotlight
However, small companies and start-ups cannot afford to pay for costly per minute airtime on television and radio or print ads and billboards in an attempt to put their brand in the memory of their target clients and customers.
They usually have limited funds that are urgently needed to sustain the core business. The best option for them is to look for cost-effective alternatives that can have a major impact.
Giving away promotional items to your clients and customers is a good way to gain positive impression for your company and popularise your brand. Aside from promoting your brand, you may also want to give the product a personalised touch when gifting to your employees. A common corporate gift item is a personalised bottle opener.
Employees feel that they are valued by the company and it inspires them to work hard. Another advantage of personalised gifts such as bottle openers to company staff is that it generates curiosity and interest in your company among potential customers and clients. It drives conversation and spreads awareness about your business and its products and services. When customers and clients see personalised promotional items with company employees, they tend trust your brand because it shows the faith in and of your employees.
Gifting personalised bottle openers with a touch that reflects their personality or professional traits make them feel more significant to the needs of the company. This makes them feel wanted, appreciated, and creates a sense of loyalty. It also lowers employee attrition. The company experiences fewer costs associated with hiring more staff and satisfied employees produce higher quality work.
It is a widely accepted fact that providing standardised promotional items such as bottle openers to employees, clients, and customers creates a sense of belonging. Gifts to employees, particularly personalised items, create a stronger bond with the organisation. They foster unity, sincerity, and dedication.