Published : 19/12/2016 17:44:36
Categories : Product Spotlight
Most standard promotional campaigns revolve around expensive advertising and brand endorsements.
However, low-cost alternatives for promotional campaigns do exist and they can also be equally powerful. Brand promotion can also be done by distributing promotional items. Promotional campaigns are designed to introduce the business, attract new customers, increase sales, and retain existing customers.
Engraved pens or other personalised promotional items may not seem like much but you would be surprised with the positive impact they can have on your business. They are considered one of the most effective marketing and advertising tools and are used by many companies. It has added to their increased popularity even among corporate giants. To penetrate into certain market segments, many companies use engraved pens for advertising in lieu of business cards and flyers, taking advantage of the extended exposure that these useful promotional tools offer.
Businesses thinking of promoting their brand and increasing its footprint among professional writers then the best item they can think of are the quality pens with personalised details engraved on it. Companies can choose from a wide range of colours, usage conditions, finish (like matte or gloss), slim-line size, etc. Some features like a matte finish showcases your brand with subtle style and sophistication.
Bic is popular among souvenir pens. All of these assorted varieties of engraved pens continue to provide much-needed exposure for an ad, brand, and company. A significant advantage of engraved pens is that they are easy to distribute. Unlike other promotional products such as flyers and brochures, people regard them with more reverence. For instance, companies can target a writer’s conference to distribute such pens that are engraved with the names of selected writers on them. Every time they use those pens, it will remind them of your brand and generate interest in anyone who sees it. It is a fast and easy way to create brand positioning and promote customer retention.